Hu Kitchen found its success with its Greenwich Village restaurant and the launch of its vegan, paleo chocolate into the CPG space. Although the firm's website says it is searching for partnerships in beauty and technology as well as food and beverage, it makes sense they are starting in familiar territory. HumanCo is making a move in the plant-based dessert space after some time in stealth mode. Coconut Bliss does things the right way," he said. "We love ice cream, but most of the plant-based options don’t taste like delicious ice cream or are filled with weird, questionable ingredients. Karp said in a statement the holding company is committed to investing in brands that espouse its values for healthier living, transparency and sustainability. He is also a co-founder and chairman of Hu snacks. HumanCo, was founded by Jason Karp, who serves as CEO.
The brands will also continue their mission to use "ethical, sustainable and non-exploitative processes" to produce clean, organic products for consumers.
The partnership is intended to grow the Oregon-based ice cream producer into a global brand through furthering product innovation, increasing marketing efforts and expanding distribution.
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Financial terms of the deal were not disclosed.
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